Christy Frank Photography

Christy Frank Photography

Christy Frank is a photographer that specializes in wildlife stories. Christy and I worked together to create a logo with submarks that represent the personality of her brand. With the hand-drawn owl in the logo, and natural earthy colors this logo is mysterious, woodsy, and free-spirited — all the things Christy was looking for in a logo identity.

This concept is warm and inviting, with a touch of mystery. The tone is natural, secretive, and independent and inspired by the unpredictability of the natural world, visual storytelling, and conservation.

The line work in the illustrations are organic and rough as a nod back to the imperfections of nature. Additional inspiration was pulled from motorcycle culture, flash tattoos, and bold design. The color palette is a balance between earthy and edgy. It signifies the different landscapes and ecosystems of the world. The lettering style is bold, soft, and clean to ground the design and portray confidence as it’s contrasted with the swift, mysterious, and graceful owl.

Photo by Christy Frank Photography